Search Engine Optimization

Being an SEO Company is a tough job; we know how hard it is to set realistic expectations with our clients when starting a brand new search engine optimization campaign. There are some upfront expectations that are facts of the trade.

We can make it happen because we are dedicated SEO professionals and many can’t because they are doing it as a part time job. SEO is not a part time job, it’s a discipline that requires consistent effort because the competition is fierce and the rules are always changing.

There is usually a wrong perception of SEO, that we only generate traffic and nothing else. This is a vague approach towards SEO. SEO is all about bringing the users to your site that have the need for your products or services; this is why search engines regularly improve their algorithms to provide relevant content to the users. The site can only make profit when it combines the power of user experience, web design with SEO.

Copywriting

Words on your website are like sales people in your company! Words on the web can build or ruin your image and usually people on the web are sharp to recognize value in the information you provide. The choice is yours – either use a mumbo jumbo language or write what they like to read.

People who use the web are humans and we write for them. Do you see anything on this site written like a research paper? We didn’t
think so.

With user-centric content writing, you not only provide them with valuable information but can also solve your readers’ problems. The result is an increase in your brand loyalty and a positive feedback and recommendation for your site.

As time advances search engines keep improving their operations. Their operations now include human friendly practices, which can be used to track duplicate content and content full of spam, written for search engines.

Content writing on the web is the blend of professional visual design, well written copy and the information design. Creative Directors, Designers and Writers at Valika Solutions works together to produce a copy that is very easy to use. We are certain that no matter what age group your readers belongs to they will understand the content of your site.

Website Audit

Do I always need usability testing and site audit?

Yes, simply having a web site doesn’t make a business. In e-business, your competitors are just a single click away from your customers. Users are very quick in their movements; they don’t stay where they feel uncomfortable. Do you when you visit sites?

We will cover all the areas where any site can possibly excel and suggestions and options of how it can be improved. Our complete audit report will have a detailed analysis of your site's performance addressed under sections; these sections are actually those key areas.

After the site audit, we will tell you about your current ranking status, back link structures and site keyword effectiveness. We can save you from expenses of a full-scale redesign. With in-depth insight and information we will guide you to conduct a successful web strategy. Information you get from an audit report is invaluable for your organization, whether you have in-house web team or your site is a "do it yourself" sort of thing; this gives you an extra edge.